Google appears to be testing integration of Google+ in the Google Places search results again. Grabbed a screenshot of it Friday but decided to hold the story until today. Then today Mike blogged a couple other examples, but there are some differences, so I guess I’ll still share mine.

Mike had shared some examples back in November and we thought maybe that was the tip of the iceberg, but nothing noteworthy ever materialized. PLUS the image examples he showed back then were pretty close to a branded search, so I wondered if that’s what triggered it.

Well check out #1 for SEATTLE CHIROPRACTOR – My friend Queen Anne is in the limelight again, however some unique issues I want to point out. Then we’ll go to the differences with Mike’s two new examples.


In Mike’s blog post today he’s assuming it’s the rel-author tag that’s triggering these results. But I’m not so sure. Queen Anne does not have any rel=author markup that I can find.

(Note: he changed his + photo so it’s no longer the green meanies) But the other thing that’s unique about the Queen Anne example is Google’s rel=author markup specifies the Google profile image must be a clear head shot. Graeme’s image is pretty far from a head shot. He’s not even one of the green meanies that stands out – he’s the guy sandwiched in the middle. But imagine once every chiro in that market has their head shot pics from their profile showing. Queen Anne would stand out dont’cha think? Point being there could be some image spam or crazy images just to try to stand out from the crowd if this implementation becomes the new norm.

SIDE NOTE: If you search for Seattle Chiropractor today you’ll see something different. Queen Anne is still #1 organic and “The Green Meanies” are still attached, but their Place page became disconnected again. This time it’s not proximity lockout, but something else and we are investigating.

Today as I said Mike showed a couple attorney examples when he blogged Google Testing Plus Integration with Places via Authorship. He talks a lot about rel=author and offers some great resources. But I’m not so sure rel=author is what’s triggering these +profiles.

But I’m not nearly as technical about this stuff as Mike is, so am just trowing some things out there for smarter people than me to investigate. Here is related meta from Mike’s 2 examples and from Queen Anne to see if we can find out what the trigger is.

Maybe I’m just confused by rel=author vs rel=me vs re=publisher or maybe it does not matter which you use. But some stuff is in head and some in content but none share a single common denominator. One has rel=me in content. One has rel=publisher in head. One has rel=publisher in head and content.

Queen Anne Example:
NO rel=author
NO rel=publisher
In HEAD >> profile=”
In content >> +1 Button and link to + profile top of page.
In content >> rel=”me” link to + profile.

Mike’s 1st example:
NO rel=author
in META >> meta name=”author” content=”Eric J Dirga”
(different than rel=author mark up)
In HEAD >> link to + profile and rel=”publisher”
In content bottom of page >> Google+ button

Mike’s 2nd example:
NO rel=author
In HEAD >> link to + profile and rel=”publisher”
In HEAD >> profile=”
In HEAD >> +One API script
In content bottom of page >> Google+ button with rel=”publisher” tag

I’m out of analysis time on this one. Any ideas? Pleas share below.