If you’ve ever had a competitor, unhappy patient, unhappy client, vindictive ex-employee or clueless surfer edit your Google Places page, you know how frustrating it can be and how hard it is to get Google to correct the changes.

Your Google Places Page should be YOUR identity on the web and is often the front door that new clients and patients come through. So you want to put your best foot forward and not have incorrect data, or heaven forbid a competitors web site or phone number show up!

Google just made a welcome announcement. Community edits to Place pages will now be held in moderation to be checked before going live.

Mike over at Blumenthal’s has the scoop!

Google Maps UGC: End User Edits Now Require Google Review

“After my fall 2008 hijack of Microsoft’s unclaimed listing to demonstrate the potential for damage, edits no longer showed instantaneously in the main SERPS. At the time though, Google ’s response was the now ironic and somewhat hypocritical: “The wiki nature of Google Maps expands upon Google’s steadfast commitment to open community.”