If you deal with Google Places Optimization and local search, then you know David Mihm’s Local Search Ranking Factors is considered THE industry bible. I don’t think he has publicly announced when the new 2011 version will be published, so I wanted to give my loyal readers a heads up and a STRONG WARNING!

David Mihm’s Local Search Ranking Factors 2011 should be published tonight or tomorrow AM and trust me when I say you’ll want to set aside a LOT of time to read it. In fact my warning is that you won’t get anything else done for hours once you start – it’s that info-packed and that good!

I was honored to be selected this year as a contributor, along with a distinguished group of local marketing experts who will all share insights and opinions about the most important Google Places ranking factors.

I don’t envy David the job of trying to compile all this data and know that he’s invested an incredible amount of time coordinating everyone’s efforts for the good of the entire industry. Thanks in advance David for all you do. We appreciate you!

As a contributor, I’ve been given a sneak peak at the data, but as promised, this post contains no spoilers and I won’t leak any info in advance. Trust me when I say, I could not even try to summarize. There is just too much info. I’ll try to dig in and read/re-read some more and share my thoughts after the doc is published.

I’ll let you know when the info goes live. Be sure to set aside lots of time for reading and digesting.