David Mihm’s Local Search Ranking Factors 2011 just came out. In this time of chaotic Google Places algo changes, you will want to be sure to read every word and bookmark it for future reference.
I was honored to be selected as a contributor, along with a distinguished group of local marketing experts to share insights and opinions about the most important Google Places ranking factors.
This year’s survey focused exclusively on Google Places. It was a long, detailed survey for all the contributors to get through, made more complicated due to the fact that we had to try to cover all the bases on the 2 separate Google local algorithms. Due to the new merged (blended) algo there is a lot more info than last year that you’ll need to make time to read and analyze.
If you deal with Google Places Optimization and local search, then you know David’s Local Search Ranking Factors is considered THE holy grail for local search. Be sure to read it top to bottom, especially the wise comments from all the experts.
Oh and good luck getting anything else done today.
Don’t say I didn’t warn you!
PS Huge thanks go out again to David for coordinating everyone’s efforts and compiling all this data for the benefit of small businesses and the local marketing industry.
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