Much has been written about Pinterest as a marketing tool. I’ve been saying ever since I discovered Pinterest a few months ago that I feel certain Google will buy the company. The viral image based social media site is just TOO HOT for that not to happen and Techcrunch agrees with me! 😉

In case you haven’t heard Pinterest is driving more traffic than YouTube, Google+ and LinkedIn. So with all the attention and the crazy fast growth the site is experiencing, I say jump on board!

BUT use it wisely and don’t abuse it. There is a smart way to use Pinterest tastefully for local SEO and I’ll share some tips.

DISCLAIMER: This is just a random Florist example I created – not a client.

1st of all, since Pinterest is so visual, it lends itself to local businesses that have visually appealing products and services. I picked a Florist for my example, but spas, real estate, furniture, bakeries and other businesses could also work well.

I have a pinboard filled with very attractive smiles I pinned from my Dentist’s sites, for example. If you are a marketing company that specializes in certain geo areas, you could have a “Best Of Dallas” board, or if you specialize in massage therapists you could have a “most relaxing images” board and pin images from your client’s sites.

If you are a business owner, get creative and ask your customers to get involved. Set up a contest and have them pin images of your products in action, after they buy them. Be sure to put your city in your description and name of the pin board. (And of course your full citation.)

The reason some SEOs are hot on Pinterest is they all say the links are do follow. I’m not sure when it changed, but I just discovered that now the image link is no follow. Which is a drag because part of the game is to try to get other people to pin your content and the image carries your link. But the top link is do follow, so be sure to click it with Chrome to be sure G picks it up. PLUS for local, another way to add some marketing juice is to create an image citation in the description with the full NAP from the Place page. 😉


How To Use Pinterest For Local SEO Great post by Chris Silver Smith

Mashable has a ton of good articles about Pinterest

Some good contest and franchise business ideas for using Pinterest

There is even a cool Channel for Pinterest SEO

And that’s where I discovered the cool Infographic filled with ideas for how to market your business with Pinterest. (Click image for more ideas)

using pinterest to market productsPinterest Infographic, an Infographic by Linchpin SEO