For once I am not going to write a book in this blog post, because Google already did! 😉 So I’ll let her do the talking!

WATCH the high impact Google Video below, but think LOCAL!
Think of YOUR local business OR your client’s company.
Powerful stuff!
Free eBook below the vid.

Zero Moment of Truth – Google Video

ZMOT: The Zero Moment of Truth
(Click link above to get the Free Book from Google)

The way we shop is changing and marketing strategies are simply not keeping pace. Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, The Internet has changed how we decide what to buy. Today we’re all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping. At Google, we call this online decision-making moment the Zero Moment of Truth — or simply ZMOT.

Winning the Zero Moment of Truth – A New Mental Model

I didn’t even read the book, just watched the videos and this shifted my thinking and gave me LOTS of new ideas.

How about you? What do you think???