I’m not a big analytics person, I should be, but I’m not. (I’m a big rank checker though and am Beta testing some Google Places rank checking software that’s looking pretty good! ;-)) However I know lots of Google Places consultants and small business owners reading this blog would love to figure out how to track traffic from Google Places.
Yesterday, Rebecca Lehmann posted detailed info over at the SEOmoz blog that I wanted to share with you. Not sure it’s an ideal solution, however with all the different layouts and placements Google is serving up for local search results, there may not be an easier way to do it.
Google has gone to great lengths lately to incorporate local data wherever it can. Google Place Search rolled out in late October and services such as Google Tags and Google Boost offer increased visibility, for a price. It’s only natural that we would want to know if investing in these add-ons is actually worthwhile.
Most of us naturally would turn to Google Analytics for the answer, but what can you do when your referral URL says only that it’s from Google? That’s a rather vague answer with a lot of different possibilities. How can we narrow it down to traffic referred only from Google Places?
To better justify the time and money spent on Google Places for our clients, I set out to find an answer.
As always, there is some good info in the comments over at SEOmoz, so check those out too.
Have any other tips for tracking Google Places traffic? Read any other good articles about it? Feel free to share in comments.
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